If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories.

What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some side comments that explain each of the STORYTELLING PILLARS.



BOOK CHAPTERS & CORE MESSAGES – for those interested in a short summary:

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