It is almost the end of 2022 and the beginning of 2023, and I decided to place a certain word at their border. It’s a word that had an important impact on my life, holding more meanings than I can count.. It’s a word meant to mark, both, the end of a stage and the Continue Reading
The CHVMC-B Formula for Great Ads #2 : Nike, Jordan Peterson & More
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
The CHVMC-B Formula for Great Ads
The CHVMC-B Formula for Great Ads CONTRAST – HEADLINE – VISUAL – MESSAGE – CALL TO ACTION (CTA) – BRAND Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way! By the end of this article, you will learn: 6 critical Continue Reading
45 Reasons WHY we BUY things and 1 AD rewriten in 45 WAYS.
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
The psychological IMPACT that DESERT has on THE HUMAN MIND.
STRATEGY on HOW to write an OUTSTANDING BOOK.
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
T A N D E M • 30 Jan 2021
Bate vântul peste creastă,Se împrăștie fricile,Tragi mai jos de pelerinăSă-ți acoperi visele. Doi coboară, șase urcăCinci s-au răzgândit pe drumUnul tace și absoarbeLiniștea de “nu știu cum”. Ochii-ți strălucesc de viațăȘi-ți cuprind dorința trează –Suflul ce-ți hrănește zilnicInima ce tot crează. Bate vântul peste creastăBrațele încep să doarăVisele-ți par tot mai multeȘi mai greu de Continue Reading
Storytelling Strategy: Inside of the mind of genius writer
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading
SETH GODIN’S STRATEGY on approaching over 20 types of personas
If you ever had the chance of listening to Seth Godin, you know that he has a particular style of hooking one’s attention for the whole length of his storytelling. I had the opportunity of listening to him, both, in a live session (via BRAND MINDS) as well as online, and the effect was just as Continue Reading
HEROES | 22 OCTOBER 2020
HEROES | 22 OCTOBER 2020 • Poetry inspired by Roman Tolici‘s art.• I’ve got too many dreams for a life that is endless There’s an ocean of passion and visions that flow There are nights that are days for their stories are breathless While it feels like their chapters are written to glow. The freedom of Continue Reading