Ikea – Global Brands – Strategy Deconstruct

When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever.


There are some fundamental rules, there are industry variations at the same time when it comes to strategy. It takes time, it takes perseverance, it takes innovation, it takes a profound understanding of the people who are buying your products. The answer is complex. There’s no universal version of it.

So what I suggest is that instead of finding the perfect answer let’s rather get a better understanding of “how a car is made” by undoing it. Let’s take a journey back in time to understand how did Ikea become what it is today and which were the most amazing innovations that transformed the company into a global brand!  


  • 20 KEY MOMENTS in the brand’s expansion.
  • 6 STRATEGIC INNOVATIONS that exponentially developed the company.
  • THE TIMELINE IN BETWEEN MILESTONES – so that you get a better comprehension of the TIME needed to create a global brand.
  • KEY FACTS about Ikea you might not know.

Now let’s dive into the past and see how Ikea started.



T A N D E M • 30 Jan 2021

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