Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.
The CHVMC-B Formula for Great Ads #2 : Nike, Jordan Peterson & More
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
The CHVMC-B Formula for Great Ads
The CHVMC-B Formula for Great Ads CONTRAST – HEADLINE – VISUAL – MESSAGE – CALL TO ACTION (CTA) – BRAND Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way! By the end of this article, you will learn: 6 critical Continue Reading
The psychological IMPACT that DESERT has on THE HUMAN MIND.
To wrap it up, the psychological effect that the desert has on the human mind is highly therapeutic for it gives it the space needed to deal with all the creative chaos that is shaken on the inside.
STRATEGY on HOW to write an OUTSTANDING BOOK.
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
T A N D E M • 30 Jan 2021
Bate vântul peste creastă,Se împrăștie fricile,Tragi mai jos de pelerinăSă-ți acoperi visele. Doi coboară, șase urcăCinci s-au răzgândit pe drumUnul tace și absoarbeLiniștea de “nu știu cum”. Ochii-ți strălucesc de viațăȘi-ți cuprind dorința trează –Suflul ce-ți hrănește zilnicInima ce tot crează. Bate vântul peste creastăBrațele încep să doarăVisele-ți par tot mai multeȘi mai greu de Continue Reading
Storytelling Strategy: Inside of the mind of genius writer
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading
SETH GODIN’S STRATEGY on approaching over 20 types of personas
If you ever had the chance of listening to Seth Godin, you know that he has a particular style of hooking one’s attention for the whole length of his storytelling. I had the opportunity of listening to him, both, in a live session (via BRAND MINDS) as well as online, and the effect was just as Continue Reading
1.904 Ran Kilometers, 5 Stories, 2 years
Dear Nike, thanks for giving me fabulous vibes during a whole year. Here’s what happened. Running it’s been my fuel for the past years in many situations. I started in college and continued ever since. I always loved sports and practiced many of them, yet this one settled as the baseline for my wellness foundation. Continue Reading
Toți marketerii spun povești
Pe scrut: Toți marketerii spun povești este un cumul de studii de caz despre branding și marketing experiențial. S-a făcut mult buzz în jurul cărții ăsteia și mă tentează mai tare decât la oricare dintre cărțile citite până acum, în cadrul Challenge-ului, să comentez și să dezmint niște lucruri; Dar mi-am promis să nu fac din Continue Reading