by Andrada Borda
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
The CHVMC-B Formula for Great Ads CONTRAST – HEADLINE – VISUAL – MESSAGE – CALL TO ACTION (CTA) – BRAND Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way! By the end of this article, you will learn: 6 critical Continue Reading
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
STRATEGIC INSIGHTS used in STORYTELLING to PERSUADE & REFRESH the Multi-Level-Marketing (MLM) Industry’s image around the world. By the end of this case study you will discover: Critical ways used to apply the above insights across a simple documentary.
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading
If you ever had the chance of listening to Seth Godin, you know that he has a particular style of hooking one’s attention for the whole length of his storytelling. I had the opportunity of listening to him, both, in a live session (via BRAND MINDS) as well as online, and the effect was just as Continue Reading
In this article: What is virality? Understanding viral marketing. Explaining the processes behind some of the most popular viral campaigns. Recipe steps: Can one create viral campaigns? A 6-step plan that you can use to make the most of your campaigns. Let’s start from the beginning. 1. What is VIRALITY? Virality is the tendency of Continue Reading
We are here now. We won’t be here forever. We are already building momentum. We will overcome it soon. The events that evolved in this first part of the year were a strike for everyone: individuals, families, brands, and institutions. Expecting an economical crisis was a risk foreseen by most professionals in the past Continue Reading
Yesterday I watched Parasite (2019). I had it on my mind ever since the whole buzz created in the media from the Golden Globe Gala. To make an idea of how the critics in the industry appreciated the movie, they won 193 prizes and were nominated for another 308. Among them we can mention: Best Continue Reading