It is almost the end of 2022 and the beginning of 2023, and I decided to place a certain word at their border. It’s a word that had an important impact on my life, holding more meanings than I can count.. It’s a word meant to mark, both, the end of a stage and the Continue Reading
The CHVMC-B Formula for Great Ads #2 : Nike, Jordan Peterson & More
The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading
The CHVMC-B Formula for Great Ads
The CHVMC-B Formula for Great Ads CONTRAST – HEADLINE – VISUAL – MESSAGE – CALL TO ACTION (CTA) – BRAND Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way! By the end of this article, you will learn: 6 critical Continue Reading
BRAND MINDS – The strength to keep on walking. The belief that it will matter.
When you aim to change the world it’s like running against a treadmill. If you have the faith that you can do it, you first need to accept that there are not going to be frequent moments of slowing down. Because once you completely stop, your feet will slip on the treadmill. You can only Continue Reading
45 Reasons WHY we BUY things and 1 AD rewriten in 45 WAYS.
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
#StorytellingStrategies: Refreshing the Image of Multi-Level-Marketing. Strategy Deconstruct.
The psychological IMPACT that DESERT has on THE HUMAN MIND.
STRATEGY on HOW to write an OUTSTANDING BOOK.
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
Your MIND during a WEEK.
I am seating with a mild coffee, happily soaked into the Sunday’s wonderful sun blaze after I finished a refreshing run. God, I love running on weekend days! The joy of exercising under a sunny sky, after a good lunch nap is pure infatuation. I stopped by Gioelia candy shop (ex Emilia) and got one Continue Reading
S L I D E
Hiking on the whitest peaks, Having sun kissing your cheeks, Freeing lungs of CO2, Breathing freedom’s endless blue. Loving nature’s glowing blaze, Leaving mind’s entangled maze, Sliding down the feeling slope, Drinking energy like dope. All the races turned to steam, Steam to flakes in winter theme, Put your Frozen suit and dance, Breath, enjoy Continue Reading