Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
STRATEGY on HOW to write an OUTSTANDING BOOK.
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
Storytelling Strategy: Inside of the mind of genius writer
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading