We can say that Consumer Behavior is the science of understanding the triggers that motivate people to take action, whether it is buying, doing something, or adopting an idea. It’s a complex area that identifies behavioral patterns by analyzing multiple factors:
- Psychological
- Emotional / Neurochemical
- Contextual
- Social / Cultural
- Economical
- Demographic
I wanted to analyze how many ways marketers can use Consumer Triggers to catalyze conversions and build a Database of Qualified Potential Clients through Lead generation. Here’s what I’ve found after analyzing about 100 websites that use Lead Generation Magnets: 12 Consumer Triggers that help you catalyze conversions:
- Audit Tools
- Free Resources LeadMagnet
- Qualification Quizzes
- Sticky / Floating Bars
- Free Demo Trials
- Discount Pop-Ups
- Free Webinars Pop-Ups
- Low-Ticket Paid Trials
- Sales Calls Calendar Magnets
- Countdown Bars
- Quizzes
- Discount Raffles
#1 Consumer Trigger: Audit Tools
Objective: Qualified Lead Generation
Website: neilpatel.com
Why does it work?
#1 It addresses both the need & the solution: Let’s grow your revenue through Digital Marketing.
#2 It gives you something: the audit – an appetizer to compel you to try the main dish.
#3 It gives you sneak peeks while waiting for the process…(61,095 social shares…)
#4 You want the Report? You have to get your data. It gets the data + Marketing Budget (Qualifying you withing their Clients Range)
#5 Depending on your interest, they catch you over a sales call. 
MORE EXAMPLES =>
- crazyegg.com
- samcart.com
- digitalmarketer.com
#2 Consumer Trigger: Free Resources LeadMagnets
Objective: Qualified Lead Generation
Website: leadpages.com
Why does it work?
#1 It qualifies users’ experience through copy: 5 Data-Driven Strategies that Boost Conversion –> Advanced Marketers
#2 It builds Expectations & Curiosity: Dramatically Boost Lead Conversions
#3 It offers a free resource to collect your email: A guide.
MORE EXAMPLES
- smartblogger.com
2. wpbeginner.com
#3 Consumer Trigger: Qualification Quizzes
Objective: Qualified Lead Generation
Website: wpbeginner.com
Why does it work?
#1 It qualifies you for their solutions: You wonder which…hosting should you use? Take the Quiz!
The result of the Quiz gets you in the Upsale Funnel for the solution you need. 
MORE EXAMPLES
- amyporterfield.com
#4 Consumer Trigger: Sticky Bars
Objective: Sales
Website: tonyrobbins.com
Why does it work?
#1 It follows you while you scroll down the page. Great marketers understand that nowadays, our attention is so limited due to digital fatigue & continuous stimulus that the most important action they want you to take should be there AT ALL TIMES.
#2 In this particular case, the Sign Up Now Button with a high contrast colour on a Sticky Bar: Dark Green Sticky Bar + Sign Up Now CTA Button 
MORE EXAMPLES
- Foundr.COM – White Sticky Bar + Join Free Now CTA Button
- elegantthemes.com – Blue Sticky Bar + Learn more CTA Button
- cxl.com – Black Sticky Bar + Check it out Here CTA Button
#5 Consumer Trigger: Demo Trials
Objective: Sales / Social Media Following
Website: afflepress.com
Why does it work?
#1 Win a Free WPForms License –> It’s framed as a free resource, but given the fact that the Licence is a Demo Trial (temporary Licence), what it actually does is get you to test their product for a while and continue to pay if you decide it covers your needs.
Moreover, besides onboarding you to test the product, they grow their Social Media Following as a “Way to Access the Licence”.
MORE EXAMPLES
- clickfunnels.com www.leadpages.comwww.leadpages.com
- www.leadpages.com
- teachable.com
- Shopify.com
- zendesk.com/
- wishpond.com
#6 Consumer Trigger: Discount Pop-Ups
Objective: Qualified Lead Generation
Website: appsumo.com
Why does it work?
#1 It qualifies the buying intention
#2 It keeps customers in the loop – Join our newsletter and get first access to exclusive product drops & deals!
MORE EXAMPLES
- elegantthemes.com
#7 Consumer Trigger: Free Webinars Pop-ups
Objective: Gather Qualified Leads for upsell
Website: shesunstoppablesummit.com/join
Why does it work?
#1 You can qualify the audience through the Webinar Topics
#2 Webinars can be the “Demo Version” for In-Person Events, where you provide people with a sneak peek of the Full Experience. This is how you create Expectations and Warm up your Potential Clients for what you have to offer.
MORE EXAMPLES
- Foundr
#8 Consumer Trigger: Low-Ticket Paid Trials
Objective: Gather Qualified Leads for upsell
Website:tonyrobbins.com/programs/tony-ai
Why does it work?
#1 It works just as a Demo with the purpose of Upselling: You can access Tony Robbins’ AI Coach for 1$ – But Only For 14 Days. See the Message in the Pop-up: Get the first 14 days of Tony Robbins AI access for just $1 when you subscribe today! Your investment in lasting transformation is only $1 today…Then it’s only $99 USD/month. Billed monthly, cancel anytime.
#2 How is it different from the Free Demo Trial? People tend to value more an asset the products and services they pay for, even if it’s a simbolic price.
#3 Moreover, many times, people forget to cancel their Trial Subscription and end-up paying for services they forgot they purchased. This can also be the case, especially if you don’t properly pay attention to the details and move forward thinking you’re enrolling for a 1$ subscription, when you’re actually enrolling for a 99$ subscription with a 1$ Two-Week Trial.
MORE EXAMPLES
- go.digitalmarketer.com
- go.digitalmarketer.com
#9 Consumer Trigger: Sales Calls Calendar Magnets
Objective: Sales
Website: foundr.com
Why does it work?
#1 Hot Leads Qualification – It’s a great way to connect your Sales Team with the hottest leads ready to buy. Why? Because if people are ready to jump on a conversation and understand more about your product, it means they’re one step away to buy.
#2 Moreover, a Calls Calendar embedded in your website & connected to your CRM saves you so much time for prospecting.
#10 Consumer Trigger: Countdown Bars
Objective: Sales FOMO
Website: go.entrepreneurlevelup.com
Why does it work?
#1 It creates urgency through the real-time countdown counter
#2 It gives your days a very specific timeline to ACT (Flash Sale ends in X Days)
#2 It drives action
#11 Consumer Trigger: Quizzes
Objective: Qualified Lead Generation
Website:kayeputnam.com
Why does it work?
#1 Because it tells your customer something ABOUT THEM. People want to discover as much as possible about themselves, their needs, their strengths, and potential, and building a Quiz that addresses this particular insight, but tailored for your product can be a jackpot for your Lead Qualification Conversion Startegy.
MORE EXAMPLES
#12 Consumer Trigger: Discount raffles
Objective: Sales
Website: booking.com
Why does it work?
#1 It qualifies the intention to buy – You Want a Discount = You are ready to purchase.
#2 It builds a lead generation funnel in 2 steps: Insert your data & Spin the wheel
#3 It leverages the psychology of anticipation and reward. We want to win, so why not give it a try?
More Examples
- AveryDavis.com
- DonnaStroupe.com
