by Andrada Borda
We can say that Consumer Behavior is the science of understanding the triggers that motivate people to take action, whether it is buying, doing something, or adopting an idea. It’s a complex area that identifies behavioral patterns by analyzing multiple factors: Psychological Emotional / Neurochemical Contextual Social / Cultural Economical Demographic I wanted to analyze Continue Reading
Consumer behaviour is changing. People make decisions differently. They have more options, more brands, more time to think on their hands when there is NO scarcity so…how do you know, as a brand or marketing manager, what drives the consumer behaviour of your customer? Here’s a list of 20 questions to explore in order to identify the consumer behavior type of your audience. We talk about questions that help you uncover motivations, habits, emotional triggers, and decision-making patterns.
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading