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Borda.ro

by Andrada Borda

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100 RECOMMENDED BOOKS

NON-FICTION Skin in the Game – Nassim Nicholas Taleb – Business The Art of Travel – Alain de Botton –

20 Questions to understand your Consumers’ Behaviour

Consumer behaviour is changing. People make decisions differently. They have more options, more brands, more time to think on their hands when there is NO scarcity so...how do you know, as a brand or marketing manager, what drives the consumer behaviour of your customer? Here’s a list of 20 questions to explore in order to identify the consumer behavior type of your audience. We talk about questions that help you uncover motivations, habits, emotional triggers, and decision-making patterns.

18 BOOKS THAT OPENED UP MY MIND IN 2024

One of the ways to track your progress is a retrospective exercise to acknowledge what you've learned in a year and what experiences contributed to making you a better person. There are so many things that play a role in your continuous construction of identity. Nobody is self-made - we all are the sum of all the things that contribute to our identities and beliefs, daily.

14 Books that opened up my mind in the past year

One of the ways to track your progress is a retrospective exercise to acknowledge what you've learned in a year

Category: HUMAN BEHAVIOUR/PERSONAL STORIES

Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.

Posted On 01/01/202402/01/2024 By Andrada Bordacomment

Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.

Category: PERSONAL STORIES

I want you to remember this one thing for 2023

Posted On 30/12/202230/12/2022 By Andrada Bordacomment

It is almost the end of 2022 and the beginning of 2023, and I decided to place a certain word at their border. It’s a word that had an important impact on my life, holding more meanings than I can count.. It’s a word meant to mark, both, the end of a stage and the Continue Reading

Category: MARKETING STRATEGY/MEDIA

The CHVMC-B Formula for Great Ads #2 : Nike, Jordan Peterson & More

Posted On 18/08/202218/08/2022 By Andrada Bordacomment

The CHVMC-B Formula for Great Ads #2 ADS: Nike / Jordan Peterson / Art of Introvert The CHVMC-B formula helps you analyze the ads you are seeing every day, in a smart way! By the end of this article, we will analyze 3 ADS and you will learn: 6 critical points that are highly important Continue Reading

Category: MARKETING STRATEGY/MEDIA

The C.A.P.T.U.R.E formula for Great Ads

Posted On 07/08/202211/05/2024 By Andrada Bordacomment

The C.A.P.T.U.R.E. Formula for Great Ads Contrast Attention, please! Product To Do Utility Reinforce branding Effortless user-flow Today we will be learning a practical formula you could use to analyze the ads you are seeing every day, in a smart way and build your own, at the same time. By the end of this article, Continue Reading

Category: PERSONAL STORIES

BRAND MINDS – The strength to keep on walking. The belief that it will matter.

Posted On 19/06/202219/06/2022 By Andrada Bordacomment

When you aim to change the world it’s like running against a treadmill.  If you have the faith that you can do it, you first need to accept that there are not going to be frequent moments of slowing down. Because once you completely stop, your feet will slip on the treadmill. You can only Continue Reading

Category: HUMAN BEHAVIOUR/MARKETING STRATEGY

45 Reasons WHY we BUY things and 1 AD rewriten in 45 WAYS.

Posted On 17/04/202218/04/2022 By Andrada Bordacomment

Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading

Category: HUMAN BEHAVIOUR/MARKETING STRATEGY

#StorytellingStrategies: Refreshing the Image of Multi-Level-Marketing. Strategy Deconstruct.

Posted On 27/02/202227/02/2022 By Andrada Bordacomment

STRATEGIC INSIGHTS used in STORYTELLING to PERSUADE & REFRESH the Multi-Level-Marketing (MLM) Industry’s image around the world. By the end of this case study you will discover: Critical ways used to apply the above insights across a simple documentary.

Category: HUMAN BEHAVIOUR

The psychological IMPACT that DESERT has on THE HUMAN MIND.

Posted On 06/11/202106/02/2022 By Andrada Bordacomment

To wrap it up, the psychological effect that the desert has on the human mind is highly therapeutic for it gives it the space needed to deal with all the creative chaos that is shaken on the inside.

Category: MARKETING STRATEGY

STRATEGY on HOW to write an OUTSTANDING BOOK.

Posted On 02/05/202106/02/2022 By Andrada Bordacomment

If you get the chance to read Matthew McConaughey’s memoir these days, do it. It’s a really food book that gets you immersed into great stories. What I loved about it (besides his warm insights on life) was the techniques he used to enhance his readers’ engagement. You’ll find the DECONSTRUCT SCHEME below and some Continue Reading

Category: HUMAN BEHAVIOUR

Your MIND during a WEEK.

Posted On 10/04/202106/02/2022 By Andrada Bordacomment

I am seating with a mild coffee, happily soaked into the Sunday’s wonderful sun blaze after I finished a refreshing run. God, I love running on weekend days! The joy of exercising under a sunny sky, after a good lunch nap is pure infatuation. I stopped by Gioelia candy shop (ex Emilia) and got one Continue Reading

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Articole recente
  • Biohacking: 22 Habits that radically improved my Well-Being over the past 3 Years 05/01/2026
  • 100 RECOMMENDED BOOKS 29/12/2025
  • 21 BOOKS THAT OPENED UP MY MIND for 2026 29/12/2025
  • Inside Consumer Minds: 12 Tactics to generate leads 02/08/2025
  • 20 Questions to understand your Consumers’ Behaviour 23/07/2025
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