Your mind is wandering inside Your soul is searching his lost pride Your heart is looking to release Her energy that’s chained in peace. And all this chaos that is tamed With no one else but us to blame It’s growing strong and pulsing life While waiting for its break to thrive. And while we’re Continue Reading
How are VIRAL CAMPAIGNS born?
In this article: What is virality? Understanding viral marketing. Explaining the processes behind some of the most popular viral campaigns. Recipe steps: Can one create viral campaigns? A 6-step plan that you can use to make the most of your campaigns. Let’s start from the beginning. 1. What is VIRALITY? Virality is the tendency of Continue Reading
Why is it important for brands to speak now, more than ever?
We are here now. We won’t be here forever. We are already building momentum. We will overcome it soon. The events that evolved in this first part of the year were a strike for everyone: individuals, families, brands, and institutions. Expecting an economical crisis was a risk foreseen by most professionals in the past Continue Reading