by Andrada Borda
Did you ever wonder why you feel in a really special way in certain places? Whether it’s a nice restaurant, an opera, a central market, or an auditorium space, you just KNOW when a place makes you feel in a certain way. And it’s not magic; it happens because Architecture has an incredible role in Continue Reading
Consumer behaviour is changing. People make decisions differently. They have more options, more brands, more time to think on their hands when there is NO scarcity so…how do you know, as a brand or marketing manager, what drives the consumer behaviour of your customer? Here’s a list of 20 questions to explore in order to identify the consumer behavior type of your audience. We talk about questions that help you uncover motivations, habits, emotional triggers, and decision-making patterns.
When we think global brands we think names that are easily encountered in our daily vocabulary, brands & companies we know and consume, while it seems as if they have been there since ever. BUT HOW ARE GLOBAL BRANDS & COMPANIES CREATED? There are some fundamental rules, there are industry variations at the same time Continue Reading