by Andrada Borda
Consumer behaviour is changing. People make decisions differently. They have more options, more brands, more time to think on their hands when there is NO scarcity so…how do you know, as a brand or marketing manager, what drives the consumer behaviour of your customer? Here’s a list of 20 questions to explore in order to identify the consumer behavior type of your audience. We talk about questions that help you uncover motivations, habits, emotional triggers, and decision-making patterns.
One of the ways to track your progress is a retrospective exercise to acknowledge what you’ve learned in a year and what experiences contributed to making you a better person.
There are so many things that play a role in your continuous construction of identity. Nobody is self-made – we all are the sum of all the things that contribute to our identities and beliefs, daily.
One of the ways to track your progress is a retrospective exercise to acknowledge what you’ve learned in a year and what experiences contributed to making you a better person. There are so many things that play a role in your continuous construction of identity. Nobody is self-made – we all are the sum of Continue Reading
Why the beginning of a New Year sets us to start new pursuits and why TIMELINES play an incredible role in our lives.
Did you ever think about how many reasons are behind our BUYING BEHAVIOURS? It’s amazing when you think about how many triggers can push the “take out the wallet” button. Once you understand them you can decript what stands behind each AD you see. And of course, most times, it’s not just one reason and Continue Reading
STRATEGIC INSIGHTS used in STORYTELLING to PERSUADE & REFRESH the Multi-Level-Marketing (MLM) Industry’s image around the world. By the end of this case study you will discover: Critical ways used to apply the above insights across a simple documentary.
To wrap it up, the psychological effect that the desert has on the human mind is highly therapeutic for it gives it the space needed to deal with all the creative chaos that is shaken on the inside.
I am seating with a mild coffee, happily soaked into the Sunday’s wonderful sun blaze after I finished a refreshing run. God, I love running on weekend days! The joy of exercising under a sunny sky, after a good lunch nap is pure infatuation. I stopped by Gioelia candy shop (ex Emilia) and got one Continue Reading
Dan Brown is an American author best known for his thriller novels, including: The Da Vinci Code (2003), The Lost Symbol (2009), Inferno (2013) or Origin (2017). His novels are treasure hunts that feature recurring themes of cryptography, art, science and disruptive discoveries with the potential of global impact. His books have been translated into 57 languages Continue Reading
Have you ever wondered why we plan so much in life? Mostly, to achieve a desired goal, to arrive at a destination in time, or to make sure certain things happen. And yet, the real question is: Is planning really enough? Is it sufficient to establish a route, if you don’t have the amount of commitment Continue Reading