NON-FICTION Skin in the Game – Nassim Nicholas Taleb – Business The Art of Travel – Alain de Botton – Psychology The Course of Love – Alain de Botton – Psychology Essays in Love – Alain de Botton – Psychology The School of Life – Alain de Botton – Psychology A Week at the Airport Continue Reading
21 BOOKS THAT OPENED UP MY MIND for 2026
One of the most honest ways to measure growth is to pause and look back. Not to judge the year, but to observe it. To notice what changed in the way you think, react, choose, and relate to the world. Progress rarely announces itself loudly. It accumulates quietly, through exposure, reflection, and repetition. None of Continue Reading
Inside Consumer Minds: 12 Tactics to generate leads
We can say that Consumer Behavior is the science of understanding the triggers that motivate people to take action, whether it is buying, doing something, or adopting an idea. It’s a complex area that identifies behavioral patterns by analyzing multiple factors: Psychological Emotional / Neurochemical Contextual Social / Cultural Economical Demographic I wanted to analyze Continue Reading
20 Questions to understand your Consumers’ Behaviour
Consumer behaviour is changing. People make decisions differently. They have more options, more brands, more time to think on their hands when there is NO scarcity so…how do you know, as a brand or marketing manager, what drives the consumer behaviour of your customer? Here’s a list of 20 questions to explore in order to identify the consumer behavior type of your audience. We talk about questions that help you uncover motivations, habits, emotional triggers, and decision-making patterns.
Lessons after 64-Days of Water-Fast
Before you freak out, no, I did not water fast for 64 days in 1 session. What I experimented with was 10 water-fasting sessions in the past 4 years. Session 1 (Winter Time) – 6 Days – Green Juice Fasting + 4 days of refeeding Session 2 (Summer Time) – 7 Days – Water Fasting + Continue Reading